Deep in the heart of the Jura surrounded by mountains, lakes and forests, French toy company Vilac has been making wooden toys in classic, old-world style with contemporary colors and designs since 1911. Vilac toys are unique, never go out of fashion and have lasting appeal for all generations and that is because the brand has managed to ally its inimitable savoir-faire with a noble material: wood. Wooden toys don’t break - instead they wear over the course of time. They gain a patina; they can be passed on. Vilac nourishes children’s imaginative play with animated, joyful characters and reinterpretations of classic toys that will stand up to wear and tear.