Kocostar
Kocostar
Cosmoprof Worldwide Bologna boasts diverse exhibition halls each featuring nail, hair, skincare, spa, and international beauty brands. Surveying high-end established brands and their innovations taught me two essential facts: a brand name must be easy to remember, and it should contain a story.Upon this realization, the phrase “Korean Cosmetics Star” flashed across my mind – in short, KOCOSTAR. I fell in love with the name immediately. It was simple enough, and it implied my desire to captivate the global beauty market with K-Beauty products.